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888.com is once again in the news with new business deals being made. The site is steadily growing as they look ahead to the New year. They are teaming up with Rank and Blue Square to start a 888 brand sports book that will begin in 2008. It has been reported that the official statement release will be this Monday.

The plan is for the Rank Blue Square sports book to figure the odds for the 888.com site and then 888.com will give Blue Square a payment processing platform. It is believed that the price of shares will continue to grow for the company when trading reconvenes tomorrow. The shares were already up 6% on Friday.

Gigi Levy, 888.com CEO, had already stated previously that a new sports betting operation would be launched by the end of the year. A quote from Reuters stated: “We expect a pan-European launch in Q1 2008 before also going to other countries as well.”
888.com has recently launched several campaigns to promote their business even further. The most recent is a taxi cab campaign where ads are placed on the exterior and interior of the vehicles. Ads are in plain view for customers to see so they can ask drivers about more information on the company. 888.com players will be driving some of the taxis so they will have firsthand experience on the subject of 888.com.

888.com is well on its way back to the top of the game since their tough year due to the UIGEA. With so many well thought out campaigns and new additions to the company we are sure to hear more good things in the future.

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